Honor Munden

WORK HISTORY

EDUCATION

ABOUT HONOR MUNDEN

I am an Account Manager at VCCP, integrated agency of the year 2025, working on Canon EMEA and Direct Line Group (Direct Line, Churchill, Green Flag).I previously worked on Allwyn (The National Lottery brands), acting as the day-to-day contact on several projects including our work for EuroMillions’ Valentine\'s day event. The creative (TV and radio ads which utilised a jokingly sarcastic VO against the back-drop of cringeworthy stock footage) was a step change from their usual humdrum advertising, to a more tongue-in-cheek approach. Once live, the event exceeded all expectations, surpassing the £39.9M forecast sales to reach an actual £45.5M sales.Before that I worked on Co-op, acting as a day-to-day contact on their 2024 summer campaign, along with solo managing the production and supply of their brand response to August riots across the UK. It was also a pleasure to be a part of the team during the launch of our \"Owned by You. Right by You\" campaign, which had an overall attribution (linking the ads back to Co-op) of 93%, and a total recognition of 75%.I have experience overseeing and delivering ATL campaigns, including managing timelines, budgets and relationships with both internal team members and clients. I also revel at new opportunities and thrive under pressure, on top of being incessantly curious and adaptable.I am a graduate of the University of Exeter in English (BA), and through my Masters at City, University of London, I am Broadcast Journalism Training Council (BJTC) Accredited. Through this I am also skilled in copywriting, news reporting & interviewing, audio/visual editing, and filming. I also have formal training in data journalism, media law and the Ofcom regulations, and my knowledge of technical software extends to Microsoft Office, Adobe Audition, and Premier Pro.In my personal life, I am a lover of music, pilates and spending time browsing and buying secondhand.