Honey Konicoff

About Honey Konicoff

A CREATIVE AND PASSIONATE MARKETING LEADERI believe you should love the work you do so every day is a pleasure. As a second generation marketer, I can\'t imagine any other career. I am a creative, accomplished marketing leader with a proven track record. My experience is broad based in the many facets of marketing including strategic planning, brand identity and positioning, public relations, event & trade show management, retail packaging, budget management and launching web & social media sites. I am committed to brand continuity across all consumer touch points and creating a vision that connects with both customers and stakeholders. Throughout my career, I have consistently received outstanding feedback from my supervisors including the following comments for my work in 2019:\"Honey has a great creative lens that makes sure all teams across the enterprise are aligned for a consistent execution and pull-through. She is great at taking these big picture concepts and turning them into reality. Every brand in Marriott’s Classic Select segment she touches benefits from her marketing contributions.\"I have spent 10+ years in the hotel industry building brands with a focus on select service and extended stay. Before that, I built and managed the Phillips Foods & Seafood brand across several channels of business including foodservice, retail and restaurants. My career has been in the hospitality industry with a customer focused approach to developing and executing marketing strategies across disciplines. As a marketing leader, I have overseen a department of 8 and pride myself in being a good mentor and leader. The success and growth of my team members is a testament to my skills as a manager.Skilled at: Marketing Leadership & Strategy Brand Identify & Positioning Retail PackagingNew Product Launches Strategic Partnerships Media Planning Team & Agency Management Public Relations & Promotions B2C and B2B

Experience

1. Director, Global Brand Marketing

   Marriott International

   Jan 2012 — Present · Bethesda, MD, US

   Marriott Hotels & Delta Hotels [September 2021- Present]Classic Select Brand Category, 6 brands [October 2020- September 2021] Fairfield, SpringHill Suites, TownePlace Suites, and Marriott Executive Apartments [2012– 2020] Lead integrated marketing, strategic planning and execution for Marriott International\'s leading brands. Currently overseeing brands in the premium full-service category, including Marriott Hotels, the company\'s flagship brand. My experience also spans the fastest-growing brands in the select service and extended stay hotel segments.Key Responsibilities:Strategic Leadership: Drive the development of brand positioning and creation of comprehensive marketing campaigns, partnerships, and global strategies.Team Management: Lead cross-functional teams across brand management, operations, digital/social media, brand partnerships, experiential marketing, public relations, and portfolio marketing.Agency Collaboration: Manage creative and media agency partners to launch multi-channel campaigns, including digital/social, out-of-home, print, and direct marketing.Brand Partnerships: Specialize in developing and executing high-impact brand partnerships with renowned entities such as Manchester United, NFL, TED, West Elm, and The Container Store.Achievements:Successfully managed larger brands and increased budgets due to proven success in previous roles.Spearheaded innovative marketing initiatives that drive brand growth and engagement.

Education

• Churchill High School, Potomac, MD

  Diploma

• University of Maryland

  Bachelors, Marketing

Skills

• Social Media Marketing
• Integrated Marketing
• Strategy
• Retail
• Direct Marketing
• Brand Development
• Social Media
• Advertising
• Marketing
• Copywriting
• Budgets
• Online Marketing
• Public Relations
• Marketing Strategy
• Corporate Branding
• Marketing Communications
• Strategic Planning