Honey Singh

Head of Business & Strategy Ecommerce @Vee Ess Sales Pvt. Ltd

New Delhi, IN

Head of Business & Strategy – EcommerceExperienced ecommerce strategist with a proven record of scaling brands, driving marketplace growth, and optimizing operations across Amazon, Flipkart, Myntra, Meesho, and TataCliq. I specialize in building category leadership, managing vendor partnerships, and delivering data-driven strategies that balance growth with profitability.Spearheaded category expansion in luxury and branded watches (Seiko, Fossil, Titan) through strategic collaborations, campaign planning, and marketplace optimization. Led online growth for Wildcraft, scaling revenue with pricing, marketing, and market-entry strategies. Consistently achieved monthly and quarterly sales targets by improving conversion rates, boosting AOV with upsell/cross-sell initiatives, and strengthening visibility through partnerships with category managers.Designed sales dashboards and SOPs for real-time performance tracking, enabling accurate P&L, sales, and inventory insights. Streamlined inventory planning and vendor coordination with 3-month rolling forecasts, improving replenishment cycles and reducing returns. Negotiated cost-effective procurement and ensured price parity across channels while executing discounting strategies for competitive advantage.Implemented automation tools (Unicommerce, SAP, CRM) to enhance accuracy and scalability. Reduced RTO% and returns through stronger QC and dispatch processes. Managed top-performing SKUs that drove over 50% of category revenue, while delivering strategic reports to management for faster decision-making.Collaborated cross-functionally with marketing, finance, operations, and production to align strategy with execution. Recognized for transforming ecommerce into a sustainable growth engine through innovation, analytics, and operational excellence.

Aligarh Muslim University

Diploma of Education

Karnataka Institute Of Cricket - India

Under 19 player