Honey German
Director of Digital Media @Iheartradio
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WORK HISTORY
Director of Digital Media @Iheartradio
New York, NY, US
Lead digital strategy and oversee all content across web, social, and multi-platform channels for Power 105.1 and its flagship programming, including The Breakfast Club, Way Up with Angela Yee, and The Angie Martinez Show.Direct the station’s digital ecosystem, scaling social and digital platforms into multi-million follower communities under my leadership and long-term strategy. Positioned Power 105.1 as the top-performing iHeartMedia station nationwide in Earned Media Value (EMV), consistently ranking #1 across all U.S. markets year over year. Built and scaled social media platforms into multi-million follower communities through long-term growth strategy and consistent high-performing content. Serve as a national digital strategy consultant, advising teams across multiple markets on audience growth, engagement, and content optimization. Partner with executive leadership to develop and distribute digital playbooks and strategic directives across the organization.Lead digital execution for major live events including Powerhouse NYC and iHeartRadio Jingle Ball, driving real-time engagement and cross-platform visibility. Collaborate with Sales, Promotions, and Programming to deliver integrated campaigns, branded content, and monetization opportunities.Oversee content production workflows, managing cross-functional teams including video, design, and digital staff. Mentor and develop emerging talent, strengthening team performance and leadership pipelines
EDUCATION
Long Island University
Bachelor of Arts (BA), Criminal Justice/Communications
Nassau Community College
Associate's degree, Paralegal Studies
NYU Tisch School of the Arts
Certificate, Music Industry Essentials
SKILLS
ABOUT HONEY GERMAN
I lead digital strategy, audience growth, and content innovation for Power 105.1, one of the most influential radio brands in the country under iHeartMedia.Over the past decade, I’ve built and scaled multi-platform digital ecosystems into millions of followers, driving consistent engagement through culturally relevant storytelling, real-time content, and strategic distribution.Under my leadership, Power 105.1 has ranked as the #1 iHeartMedia station nationwide in Earned Media Value (EMV) year after year, setting the benchmark for digital performance across all U.S. markets.Beyond my market, I serve as a national resource within iHeartMedia, consulting digital managers and directors across the country on audience growth, content strategy, and platform optimization. I also collaborate with executive leadership to develop digital strategy directives and playbooks shared across markets, helping scale success company-wide.My expertise sits at the intersection of:Culture and contentAudience growth and monetizationReal-time media and digital storytellingI’m passionate about building platforms that don’t just follow trends but create them.
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