Alexander Deguzman

About Alexander Deguzman

I am a sales leader who believes consistency beats intensity and clarity beats motivation.My foundation was shaped in the U.S. Air Force, where accountability is real and standards are not optional. After transitioning into real estate, mortgage, tech, and now the Home Equity Investment space, I have carried that same discipline into how I lead teams and build systems.Today, I operate as a Manager of Sales. I am deeply data driven, but people first. I believe most burnout comes from confusion, not lack of effort. My role as a leader is to remove noise, define the right levers, and create environments where people can perform at a high level without burning themselves out.Outside of work, endurance sports play a big role in how I think. Marathons and long distance Triathlon (140.6 Distances) have reinforced lessons I bring into leadership every day. Progress is built in the quiet hours. Identity cannot be tied to a single race or result. The work that compounds most is usually invisible and uncelebrated.That mindset carries into how I lead. I care about long term development over short term spikes. I focus on building durable habits, clear frameworks, and repeatable execution. I am less interested in hype and more interested in what actually holds up over time.For reps who I have the privilege of collaborating with, expect high standards, honest feedback, and real investment in your growth. I care about who you are becoming, not just what you close this month.For leaders and partners, my approach is simple. I optimize for durability over peaks. I build systems that scale without heroics. I play the long game.I am playing the infinite game. Showing up daily. Building teams and careers that last.See you at work

Experience

1. Manager of Sales

   Splitero

   Sep 2025 — Present · San Diego, CA, US

   Lead and support a sales team of 12–14 Homeowner Advisors, focusing on building consistent execution habits, strong accountability standards, and a collaborative performance culture.• Partner with Team Leads and frontline sales reps to develop leadership capability and coaching consistency, helping scale performance beyond individual contributors.• Lead teams responsible for $100M+ in funded investment volume, supporting organizational growth through structured pipeline management, forecasting discipline, and conversion focused coaching.• Translate company growth priorities into clear daily execution frameworks, leading Sales professionals to understand how leading indicators connect directly to production outcomes.• Help design and operationalize stage weighted forecasting and pipeline planning approaches, improving visibility into expected production and enabling more proactive planning conversations.• Support onboarding and ramp development initiatives that accelerate time to productivity while maintaining performance quality, combining structured training with on the job coaching.• Provide deal strategy guidance, objection handling support, and call coaching to improve funnel conversion performance and customer NPS confidence.• Collaborate cross functionally with Operations and Processing teams to strengthen handoff processes, improve pipeline velocity, and enhance the homeowner experience across the sales lifecycle.• Assist in recruiting, interviewing, and onboarding new sales professinoals, helping build a sustainable pipeline of future top performers to support continued organizational scale.