Homer Wolfe
Brand Marketing Manager @Eli Lilly and Company
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WORK HISTORY
Brand Marketing Manager @Eli Lilly and Company
Ridgefield, CT, US
Served on Lilly and Boehringer-Ingelheim Alliance team for type 2 diabetes. Led strategy and message development of SGLT-2 disease awareness campaign (Excess Glucose Isn\'t Going Anywhere, SGLT2.com). Co-developed pipeline SGLT2i positioning strategy in conjunction with U.S. and global leadership. Led strategic development of branded creative and messaging campaigns, patient profiles, and core master visual aid. Developed product opportunity and market map to understand brand and portfolio scenarios and opportunities. Led sales training teams to ensure alignment of brand priorities for several aspects of product launch training. Influenced and directed market research opportunities and projects with Boehringer-Ingelheim market research team. Provided inputs to brand marketing and business plans to help ensure thoughtful alignment to the desired customer experience and alliance senior management team.
ABOUT HOMER WOLFE
Strong leadership and contributions with pre-launch, launch and late lifecycle brands across consumer, healthcare professional and payer audiences. Proficiency in all aspects of brand development: customer insight mining and development, creative campaign development, internal/external analysis, message development and scenario planning. Other areas of competency: Alliance management, cross-functional leadership within complex organizational matrices, influence and communicate ideas for acceptance and alignment. Exude a bias for product strategies to be externally focused rather than internally focused while still achieving core business objectives. In other words, brands are successful when they effectively engage customers and deliver positive customer experiences which in turn - leads to better business results. Always challenge the status quo. Encourage socratic debate. Listen to the perspectives of others. These are key elements to deliver the best possible outcomes whether for the business and the brand\'s audience(s). 15+ years of healthcare advertising and marketing experience on both the client and agency side.
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