Philipp Nass
Founder & CMO @HOLY
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WORK HISTORY
Founder & CMO @HOLY
Leading acquisition, retention & analytics partnerships, paid social, paid search, CRM, internationalization and analytics Some of my core believes: Customers over transactions: In DTC there is no alternative to being customer-centric. This need to be reflected in the marketing goals → CLV/CAC over ROAS Community: Without a community there is no brand. It’s better to have 100 people who LOVE what you do than who kind of know what you do. Paid social: Success in paid social is a function of customer psychology, creative and mediabuying (in that order). Focus: Entrepreneurship is about growing with scarce resources. We need to rigorously identify value drivers and prioritize high value activities. Consistency: People underestimate the compounding effect of continuous improvement. Discipline > motivation
EDUCATION
WHU – Otto Beisheim School of Management
Bachelor of Science (B.Sc.)
Reforge
Growth Modeling; User Psychology; Acquisition; Retention and Engagement; Virality; Monetization
ABOUT PHILIPP NASS
Hi there! I’m Philipp, founder of the direct-to-consumer brand HOLY. At HOLY…
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