Kerry I. H.

About Kerry I. H.

With over 20 years of experience in digital transformation and marketing automation, I am a visionary and strategic leader who creates transformative experiences for enterprise-level businesses. As the Director of Data Governance and MarTech Enablement at Seminole Hard Rock Support Services, I spearhead the optimization of data and marketing platforms and processes, enabling stakeholders to leverage trusted data for strategic decision-making and customer engagement.I have a proven history of building complex systems and platforms for diverse enterprise-level clients, using data-driven methods, technical expertise, and customer empathy. As an early-adopter of technology, I am focused on identifying and implementing AI-enhanced workflows and automations, resulting in improved business outcomes and efficiencies. My core competencies include data governance, data analytics, systems integration, AI, CRM, digital marketing, agile methodologies, and horizontal leadership across diverse teams.

Experience

1. Director Data Governance & Martech Enablement

   Seminole Hard Rock Support Services

   Apr 2023 — Present · Davie, FL, US

   As the Director of Data Governance and MarTech Enablement, I have been instrumental in standing up a comprehensive marketing technology stack, including Tealium IQ, Tealium Audience Stream, Adobe Analytics, and Adobe Target, across complex development environments such as Synxis Hotel Booking Engine, Windsurfer Hotel Booking Engine, Sitecore CMS, Vizergy CMS, and Salesforce Commerce Cloud.Key achievements include:Strategic Implementation: Led the end-to-end deployment and integration of marketing automation tools, enhancing data collection and enabling advanced customer segmentation and personalization.Data Governance & Optimization: Ensured data accuracy, privacy, and security by establishing governance frameworks and validation processes, reducing data-related issues by 15%.Performance Enhancement: Implemented targeted A/B testing and multivariate testing strategies using Adobe Target, increasing campaign efficiency by 20%.Cross-Platform Collaboration: Acted as a liaison between business units, development teams, and third-party vendors, ensuring seamless integration and alignment with strategic marketing objectives.This role leverages my extensive experience in digital transformation, marketing automation, and data governance, driving strategic decision-making and enhanced customer engagement.

Education

• University of London

  Management, Business Administration and Management, General

• Massachusetts Institute of Technology

  Professional Education, Digital Transformation: From AI and IoT to Cloud, Blockchain, and Cybersecurity