Kathleen Holm

About Kathleen Holm

20+ years extensive marketing and brand experience with a background developing integrated enterprise solutions for global technology software and services in large corporations, startups and non-profits. Proven ability to craft effective marketing strategies, build targeted messaging and positioning, and execute customer focused go-to-market plans to improve corporate performance. Trusted partner to senior executive teams with keen ability to utilize data and customize communications to drive consensus and ignite change. Valued by clients for diplomacy, keen analytical skills, and utilizing market research to increase profitability. Technically savvy in brand strategy, with exceptional writing and editing skills, and ability to utilize collaborative skills to build consensus and unite audiences. This is my personal page. The views expressed here are my own.

Experience

1. Marketing Director Tcs Digital Software & Solutions Group

   Tata Consultancy Services

   Mar 2013 — Present · Seattle, WA, US

   Recruited to drive integrated marketing communications programs that enhance TCS Digital Software & Solutions Group’s image and position in the marketplace.• Develop, produce, and distribute compelling content and messaging to communicate the group’s brand and addresses the unique needs of each target audience.• Create and implement demand generation program with outbound, inbound and account-based marketing designed to build awareness, generate validated leads and contribute to revenue growth.• Manage digital and social media properties, editorial calendars and programs for DS & S Group, achieving results that exceed industry benchmarks.• Championed and designed first corporate blog which was showcased by LinkedIn as a Use Case success story.

Education

• Gustavus Adolphus College

  Bachelor’s Degree, English, Psychology, Education

  1970 — 1974