Luke Holman
Senior Manager, Sales Analytics & Optimization at Washington Nationals
- Role
- Senior Manager, Sales Analytics & Optimization at Washington Nationals
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Luke Holman
An energetic and goal-oriented digital marketing leader, Luke oversees the analytics and day-to-day operations of the Washington Nationals’ sales & marketing funnel, with a focus on promoting the brand, driving fan engagement and ticket sales conversions, and delivering on corporate partnership contractual agreements. This role entails creating and managing the content calendar for the Nationals\' owned channels, including nationals.com, email, SMS, apps, and digital ads, managing the cutting-edge TicketFinder sales funnel and league-leading concessions & retail mobile ordering program, drafting campaign briefs and managing promotional offer launches, and leading weekly club meetings with MLB and key vendor partners. These tasks involve drafting proposals, building and presenting decks, designing new product offers, critical path scheduling, email & web layout/UI considerations, copy writing, performing A/B testing, building automated dashboards and preforming data analysis, providing strategic recommendations to the senior leadership team, and managing the work of several colleagues, league partners, and vendors assisting with marketing and data analytics.
Experience
Senior Manager, Sales Analytics & Optimization
Dec 2017 — Present · Washington, DC, US
Education
University of Virginia
Bachelor of Science (B.S.) in Commerce
University of North Carolina at Chapel Hill - Kenan-Flagler Business School
Master of Business Administration (M.B.A.)
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.