Holly Wales
Traditional Trade Activation Manager @Csm Bakery Solutions
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WORK HISTORY
Traditional Trade Activation Manager @Csm Bakery Solutions
Wirral, GB
Lead the UK Activations for Traditional Trade as part of the European activations team to ensure a portfolio of products are driven based on strategic and operational plans. Developing and delivering the category and marketing strategy for ingredients and bakery products specifically in the Traditional trade Channel.Key Highlights*Create customer presentations deliver sell in stories and rational*Provide market insight and analysis to identify new business opportunities as part of the Annual Plan*Drive Product launch plans in conjunction with product manager *Develop and manager marketing literature and explore new digital delivery mechanics*Manage PR Agency to maximise B2B features for the product portfolio including the delivery of the “National Doughnut Week” Campaign*Management of Erudus, Brandbank and AEM asset management systems
SKILLS
ABOUT HOLLY WALES
I have developed and managed a wide range of marketing tools within a FMCG and public…
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