Holly Larocque

Salesforce Technical Analyst @Kennedy & Company Education Strategies

Implement and optimize CRM solutions for multiple higher education clients, resulting in improved operational, recruitment, and retention effectiveness Utilize Salesforce tools and techniques to clean and organize large volumes of inaccurate and inconsistent data, resulting in significant increases in data integrity and accuracy, enabling the institution to make data-driven decisions and improve performance Integrate external systems with Salesforce, resulting in improved data accessibility and streamlined business processes Experience in creating and managing dynamic content, email templates, forms, and Engagement Studio programs in Pardot (Account Engagement), resulting in increased lead nurturing and ROI Engage in requirement gathering sessions and create solution documentation to guarantee successful project delivery, resulting in projects that met the needs of clients Train end-users by providing thorough documentation and leading workshops, resulting in increased understanding and user adoption of implemented solutions