Holly Ramsden
Business & Marketing Executive | Brand & Portfolio Strategy | Innovation Accelerator | Talent & Team Igniter
- Role
- Kraft Heinz
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Holly Ramsden
Brand & Business Executive with 25 years\' experience delivering brand and portfolio growth for over 30 leading brands within the Consumer Packaged Goods and Retail industry in the USA and Canada. • Accomplished thought leader and team igniter with impressive track-record of success in Brand & Business Management, Integration & Business Transformation, Acquisitions & Divestitures, New Business Development & Innovation, Portfolio Strategy, Retail Marketing & Retail Sales.• Recognized for attracting, developing and building award-winning teams and retaining high-potential diverse talent. • Outstanding performance in identifying, pitching and launching new emerging growth platforms and leading test & learn workstreams. Equally agile in re-positioning established challenged businesses to unlock growth. • GM experience leading business acquisitions, integrations and divestitures. Adept and effective in directing complex end-to-end workstreams across a matrixed cross-functional team with both direct and indirect lines of accountability. • Igniter of internal and external partnerships that extend the brand experience in meaningful ways across the consumer journey. Skilled in delivering demand-generating integrated marketing programs (traditional and digital) that drive brand engagement from acquisition through retention.
Experience
Present
Education
Queen's University
Honours, Bachelor of Commerce, Marketing
International Study Centre, Herstmonceux- England
International Business, International Business & Law
Skills
- Brand Management
- Cross-Functional Team Leadership
- Customer Insight
- Marketing
- Consumer Products
- Advertising
- Consumer Insight
- Integrated Marketing
- Marketing Strategy
- Shopper Marketing
- Strategic Planning
- Business Strategy
- Brand Development
- P&L Management
- Trade Marketing
- Pricing Strategy
- Full P&L Responsibility
- Marketing Communications
- Innovation Development
- Social Media Marketing
- Profit Maximization
- People Development
- Ac Nielsen
- Product Development
- Digital Marketing
- Commodity Pricing
- Team Leadership
- Coaching
- Strategy
- Coffee Roasting
- Leadership
- Marketing Management
- Competitive Analysis
- Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.