Holly Richter
Brand Manager
- Role
- Fresh Scents Brand Manager at Grace Management Group
- Location
- Greenville, SC, US
- LinkedIn followers
- 500 followers
About Holly Richter
Experienced Brand, Program, and Event Director with a demonstrated history of working in…
Experience
Fresh Scents Brand Manager
Sep 2023 — Present
Contribute to the development of the brand\'s strategic road map, overseeing branding, rebranding, and overall brand strategy. Provide creative direction to cross-functional teams for successful product launches, specializing in fragrance development and packaging design aligned with current market trends. Manage the end-to-end process, from sourcing raw materials through domestic and foreign vendors to overseeing pilot testing and proof of concept initiatives for new products.
Education
University of South Carolina Upstate
Bachelor of Arts (BA), Communications-Journalism
2001 — 2005
Kingston University
British Life and Culture
2005 — 2005
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