Holly Miller Anderson
Offsite Seo Lead @Under Armour
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WORK HISTORY
Offsite Seo Lead @Under Armour
US
Transitioned focus on enhancing brand trust, authority, online reputation and relevance outside of brand O&O domains. Collaborate with cross functional teams across Comms, PR, Social, Customer Service, Product Line Managers, Marketing teammates to amplify brand owned and earned media & content, champion CX and identify opportunities for increased brand visibility in AI, chatbot and agentic search results.Develop & lead brand presence on Reddit & building a community and taking care of our brand fans product and \"help me find/replace X\" questions. Leveraging social listening to build an evergreen archive of honest, balanced, thoughtful, helpful perspective and experience as an authentic brand representative.
EDUCATION
Bond University
AustraLearn International Programme, Film & Marketing
Chapman University
Bachelor of Arts - BA, Public Relations & Advertising - Minor in Broadcast Journalism
SKILLS
ABOUT HOLLY MILLER ANDERSON
Product-led, growth minded, T-shaped, full stack marketer with experience developing & executing against enterprise level product roadmaps driving customer acquisition, brand love and organic revenue growth through improving organic search visibility across search engines, devices and emerging platforms. Highlights - Author, Search Engine Land https://searchengineland.com/author/holly-miller-anderson Product Leadership- Experienced Product SME on SEO at enterprise level brands in the e-commerce & retail space- Strategic thinker who uses Agile development methodologies to deliver features & functionality- Uses critical thinking and an intuitive customer-centric mindset accounting for omni-channel brand & customer experiences and expectations, building digital features that increase engagement and drive brand loyalty- Able to navigate ambiguity and drive complex, cross-functional strategic business initiatives. Marketing Leadership - Strong background as a marketing professional leading and growing teams, synthesizing data & analytics across marketing & SEO platforms to inform directional KPIs that drive SEO impact, user acquisition and revenue- Experience owning & overseeing marketing campaigns from start to finish with 6 figure budgets.SEO Expertise- Skilled at diagnosing, prioritizing & communicating technical SEO audits (to multiple audiences) leading cross functional collaboration of SEO integration, scaled & sustained growth- Adept at holistic site audits containing both technical SEO & content opportunities addressing aspects like architecture, taxonomy, crawl and indexation-Developed & led content strategies aimed at improving all stages of the customer journey from creating informational content to A/B testing landing pages for conversion. Bachelor of Arts (B.A.) in PR/Advertising w/ emphasis in MarketingPassions & Interests- Video/photography, live events, fitness- Professionally trained ballroom dancer in International Standard. Performed & competed in 10+ ballroom competitions.How this translates into how I show up professionally:My time as an athlete translates into poise, grit, adaptability, resourcefulness, and a desire to win alongside my teammates. I have a realistic approach to goal-setting with teamwork that I bring to everything I do.Learn more at policy: I don\'t refer folks internally that I haven\'t previously worked with. If asking about a posted open role, please include title & link to JD so I know which team or division it\'s with.
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