Holly Fairall
Senior Manager, Brand Marketing @National Audubon Society
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WORK HISTORY
Senior Manager, Brand Marketing @National Audubon Society
Portfolio management of National Audubon Society licensees, overseeing the production, promotion, and expansion of Audubon-branded products including its iconic field guides, bird feeders, bird houses, wild bird food, puzzles, and more- Branding expertise ensuring accurate representation and communication of organizational mission and messaging across all products, campaigns, and related materials- Providing brand support, growing relationships with, and driving digital and in-store promotions for Audubon products with major retailers including Lowe’s, True Value Hardware, Ace Hardware, Bass Pro Shops/Cabela’s, and more- Strategic partnerships and sponsorships with like-minded for-profit companies including Canon and Allbirds, centered around consumer-facing events at Audubon nature centers nationwide- Project management of cause marketing efforts such as The Birdsong Project, a massive, multi-partner effort to drive conservation action through art involving 200+ of the biggest names in entertainment- Campaign strategy and project management promoting Audubon products and partnerships across all channels: digital, social, print, and events- Ideating and communicating how partner & licensee offerings can best be utilized across the Audubon network (41+ nature centers and sanctuaries, 23+ state and regional offices and 400+ local chapters) for fundraising as well as educational and conservation initiatives- Launch, product development, marketing, and full management for Audubon\'s first-ever online retail store. Grew revenue from $0 to six-figure earnings.
EDUCATION
New York University
BA, English & American Literature
The Kew-Forest School
High School, Top 10%
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