Holly Smith
Principal Product Designer @On the Beach
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WORK HISTORY
Principal Product Designer @On the Beach
Manchester, GB
Managing experience strategy across post-booking customer experience, covering 3 mission-led product squads across the checkout, account and app experience.• Defined an app strategy that contributed to increasing monthly active users to 600k(+58% YOY), and increased customer app downloads to 80%(+54% YOY).• Led 0–1 Price Drop Protection design delivery in six weeks, with 20% daily engagement at launch.• Delivered four native app features supporting long-term product strategy.• Driving a design system to improve consistency, accessibility, and boost delivery speed.• Accessibility compliance to meet the European Accessibility Act and enable global expansion.• Built a cross-discipline design community improving consistency and collaboration.• Line management and employee engagement duties
EDUCATION
Massey University
Post Graduate Certificate, Business & Administration
Massey University
Bachelor in Design, Visual Communication
SKILLS
ABOUT HOLLY SMITH
I strive to design beautifully simple experiences that make people smile I pride myself on my adaptability and dedication to creating beautifully simple user experiences that leave users delighted and help businesses reach their goals. I take the time to thoroughly consider the best solution – using data, research, collaboration, and innovation to design compelling propositions and products, while remaining pragmatic in my approach towards delivery. With each problem, I like to work holistically. I use every iteration as a step towards a long term goal, ensuring my designs bring value for the end user and contribute towards forming a disruptive strategy for the business.
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