Holly Hurmis Langford

About Holly Hurmis Langford

Results-driven executive management professional with 13+ year career in managing and directing the development and execution of innovative localized and national marketing and branding initiatives that drive market share growth in ever-changing markets. Proven track record of identifying emerging market trends and aligning marketing/brand awareness campaigns and strategies to increase sales and achieve all revenue growth goals. Expert presenter and businessperson; able to forge strategic alliances and partnerships with industry leaders to mitigate risks, implement aggressive growth strategies, and improve bottom-line profitability.

Experience

1. Senior Marketing Manager- Shopper Marketing & Strategic Partnership Management

   7-Eleven

   Oct 2021 — Present · Irving, TX, US

   Provide senior level leadership in directing the strategic development and execution of customer-centric shopper marketing plans that promote and market a wide range of vendor/partner products. Work closely with senior leadership to establish performance goals and KPIs that strengthen brand awareness and deliver on key business objectives. Administer and track $12MM vendor activation budget. Maintain strong relations with 3rd party agencies to create/deliver breakthrough programs, integrate marketing campaign activations, and devise strategies to enhance the brand image. Report all achieved benchmarks to senior leadership.** Served as lead in working with C-level executives on developing and presenting merchandising, marketing, digital and delivery messaging strategies at the 2022 Annual Vendor Summit with over 600 attendees and +150 brands represented.~Played key role in establishing/maintaining vendor relations to encourage disproportionate vendor investment as the top choice vs the competition; credited for executing flawless in-person and hybrid events.** Co-led Joint Business Planning process with cross-functional departments to create multi-tier investment levels during negotiations and deal sheet completions to secure and expand vendor participation and commitments.** Drive the creation process and presentation of vendor shopper metrics & scorecard summaries that include program verification and ROI.** Led 3rd party Vendor Management negotiations to integrate all media, digital, social media assets into marketing campaigns.** Executed and completed three store mural projects in New York, California and Michigan as part of local community Mural Program design to capture each neighborhoods energy through inclusive on-site murals.

Education

• TCU Neeley School of Business

  BBA, Marketing

  2005 — 2009

Skills

• Social Media Marketing
• Integrated Marketing
• Leadership
• Marketing
• Advertising
• Management