Holly Hallen
Marketing Consultant @ The Wesleyan | Brand Strategy, Communications
- Role
- Corporate Director of Marketing at The Wesleyan
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Holly Hallen
With a successful tenure spearheading marketing at The Wesleyan, our team has crafted and executed comprehensive marketing programs that cater to a spectrum of senior living and healthcare services. This has involved a strategic fusion of internal and external branding initiatives, underscored by a commitment to patient empowerment and stakeholder engagement. The consultancy role with Baylor Scott & White Health has leveraged my in-depth understanding of brand strategy, facilitating cross-industry innovation in healthcare marketing. The focus has been on relationship building and digital communications, culminating in leading industry discussions and contributing to thought leadership in healthcare marketing.
Experience
Corporate Director of Marketing
May 2021 — Present
Develop and implement comprehensive internal and external marketing program for leading regional, non-profit provider of senior living and healthcare. Services offered include independent living, assisted living, skilled nursing, memory care, home health and hospice.
Education
University of Wisconsin
MS
Gustavus Adolphus College
BA
Skills
- Market Research
- Team Leadership
- Academic Medical Centers
- Romi
- Corporate Communications
- Leadership
- Crm
- Strategic Partnerships
- Management
- SEO
- B2b
- Cause Marketing
- Online Advertising
- Analytics
- Public Relations
- Internal Communications
- Media Relations
- Strategy
- Social Media Marketing
- Product Marketing
- Social Networking
- Advertising
- Market Planning
- Aco Communications
- Social Media
- Integrated Marketing
- Marketing Communications
- Marketing
- Online Marketing
- Strategic Planning
- Brand Architecture
- Product Launch
- Brand Development
- Segmentation
- Brand Management
- Fundraising
- Marketing Strategy
- Internal Branding
- Audience Segmentation
- Competitive Analysis
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