Holly Fiorello

About Holly Fiorello

I’m a marketing leader who builds and scales SaaS go to market from zero to repeatable growth. Over 15+ years I’ve focused on category positioning, demand generation, ABM, and the operating rhythms that connect marketing to revenue. I love building strong teams and partnering with Sales, Product, and Customer Success to turn strategy into measurable outcomes.At CallPotential, I built the marketing organization end to end and positioned the platform as a disruptor to legacy providers. I designed the GTM model with clear ICP and segmentation, ABM tiers, funnel definitions and scoring, and a weekly pipeline cadence with Sales. We scaled demand across digital, partner, and field programs, turning events into a steady acquisition channel with creative activations like CallPotential Labs. I also launched a thought leadership engine of webinars and industry benchmarks that shaped buyer criteria and increased qualified inbound. That foundation helped set the stage for the company’s acquisition.At Storable, I facilitated the post-acquisition go to market integration of CallPotential, aligning product positioning, messaging, and enablement to ensure continuity and adoption. I now lead global field marketing across self storage, RV, and marine, aligning programs to pipeline and revenue while activating the full product story across property management software, tenant and P&C insurance, and contact center software. I also represent the brand as a speaker and panelist at industry conferences.I serve the community as President of the Pennsylvania Self Storage Association, a board member for the Florida Self Storage Association, and a micro-volunteer with the Texas Self Storage Association. If you want to connect on category positioning, GTM architecture, ABM, demand gen, or speaking, I’m always happy to chat.

Experience

1. Director, Field and Customer Marketing

   Storable

   Jan 2024 — Present · Bethlehem, PA, US

   Senior marketing executive leading Field and Customer Marketing at Storable, responsible for translating company strategy into revenue producing programs across events, customer lifecycle, and partner initiatives. I build integrated, account centric motions with Sales, Customer Success, and Product to accelerate growth, strengthen relationships, and turn customers into advocates.

Education

• Graduate School, University of South Dakota

  Master of Science (M.S.), Administration and Organizational Leadership

  2015

• University of South Florida

  B.A., Interdisciplinary Social Science

  2008 — 2010

• University of South Dakota

  Master of Business Administration - MBA, Marketing

  2027

Skills

• Engaging Public Speaker
• Online Marketing Analysis
• Search Engine Optimzation
• Social Media Marketing
• Blogging
• Client Relations
• Online Video Marketing
• Closing
• Email Marketing
• Online Reputation Management
• Event Management
• Event Acquisition
• SEO
• Sem
• Marketing
• Facebook
• Google Webmaster Tools
• Account Management
• Web Marketing
• Public Speaking
• Google Adwords
• Web Analytics
• Customer Support
• Management
• Marketing Management
• Ppc
• Online Marketing
• Keyword Research
• Web Development
• Google Analytics
• Smo
• Link Building
• Landing Page Optimization
• Organic Search
• Local Search
• Google Website Optimizer
• A/B Testing
• Msn Adcenter
• Conversion Optimization
• Online Lead Generation