Holly Roberts
Senior Account Supervisor @Augustine Agency
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WORK HISTORY
Senior Account Supervisor @Augustine Agency
NATIONAL MANGO BOARD• Directed all initiatives for the National Mango Board account, including brand strategy and planning, multi-channel campaign leadership, and execution of high-impact partnerships with Disney, Squishmallows, and NCAA Athletics. Oversaw a full brand website redesign, paid media strategy and execution, organic social content development, and day-to-day project delivery• Translated client KPIs and business objectives into actionable campaign strategies; managed complex campaigns from inception to completion while consistently meeting deadlines and budgets• Led the annual Joy Ride experiential campaign—20+ nationwide events featuring on-site sampling, interactive activations, and digital extensions—driving an immersive brand experience aligned with omnichannel marketing strategies• Drove a 156% increase in year-over-year (YoY) account growth through strategic campaign planning, client relationship management, and execution of high-performing initiatives that significantly increased engagement and revenueMISSION FOODS• Leadership of the Mission Foods client service team including supervision and mentorship of the Assistant Account Executive and Account Executive while working closely with the Senior Account Director to meet and exceed client business goals • Oversight of all Mission Foods initiatives from beginning to end, including creative development, print production, photoshoots, organic social content, influencer marketing, digital campaign reporting, video production and website development • Led client meetings, presented strategic recommendations, and guided internal teams with actionable feedback• Identified incremental account growth opportunities based on SOW performance and shifts within the CPG industry
EDUCATION
University of Oklahoma
Bachelor of Arts (B.A.)
SKILLS
ABOUT HOLLY ROBERTS
Ambitious, adaptable marketing professional with over 8 years of experience helping brands tell their story in a meaningful way. I have a proven track record of leading talented teams to deliver successful marketing campaigns that resonate across audiences and generate impactful results. With a passion for the sweet spot where creativity and data-driven strategy meet, I get just as excited about the bigger picture as I do about the day-to-day details. I thrive in collaborative environments, working with multiple disciplines to reach a united goal and deliver exceptional work.
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