Holly Edney
Creative Director @Skillsoft
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WORK HISTORY
Creative Director @Skillsoft
Fredericton, NB, CA
Lead a global team of in-house and contract designers (8+) to produce new ideas for company branding, promotional campaigns, and marketing communications-Aid in company-wide rebranding strategy, design, and implementation and continue to aid in branding adjustments through mergers and acquisitions-Harmonization of creative direction and company narrative for 2022 brand relaunch-Establish visual execution standards and brand governance; development and implementation of corporate Go-To-Market approval process to maintain brand consistency and integrity across all global initiatives-Development and ownership of Skillsoft Brand ambassador program to promote internal adoption of brand and company narrative-Stay current on emerging design trends and broader technologies – and proactively identify opportunities to incorporate innovative thinking into designs, strategies, and projects.
EDUCATION
NBCC Miramichi
Multimedia Design
SKILLS
ABOUT HOLLY EDNEY
Motivated and results-driven marketing professional and designer with 22+ years of experience in developing and directing corporate marketing strategies across multiple channels for both small and large ($800M+) corporations. Experienced in delivering effective branding strategies, designs, and leadership with exceptional interpersonal and communication skills. Comfortable establishing and maintaining strong relationships with both clients and colleagues while maintaining a leadership role overseeing a team of in-house and contract designers (5+ members). Strong ability to multi-task while applying time management and communications skills to achieve company goals. Expertise includes: 1) Brand Strategy, Identity, & Planning: Creating effective and meaning brands using brand identity analysis and assessments to fulfill and aid in the delivery of key messaging and company culture. This includes brand strategy and execution in a simplistic manner to customers and employees to ensure adoption and shared vision. 2) Content Creation: Developing print and digital graphic designs across organizations for social media, email, sales, and marketing campaigns. Experience working with key stakeholders within different departments and executive leadership for companies to understand needs and create what they have envisioned. 3) Leadership & Project Management: Experience leading teams of in-house and contracted designers in multiple time zones for task ranging from small image creation to video production and event designing all while tackling additional design and bran priorities. 4) Research & Market Analysis: Extensive experience conducting market research and analysis when developing marketing plans, brand identities, event planning, and all other marketing ventures to ensure deliverables and unique and customized to match culture and messaging. 5) Relationship Building & Client Retention: Proven expertise in client communications and relationship building as well as open communication with colleagues to build internal relationships.
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