Holly Carter

About Holly Carter

Accomplished marketing professional with over 20 years of B2B experience, recognized for driving growth through innovative strategies and collaborative leadership. Expert in overseeing multi-faceted marketing and product strategies, managing cross-functional teams, and leading product commercialization efforts. Proven ability to translate complex data into actionable insights, delivering measurable results in highly competitive markets.

Experience

1. Director of Product Marketing

   SKYGEN

   Apr 2021 — Present

   Lead strategic execution of product marketing, sales enablement, and content strategies for dental and vision SaaS/TPA solutions, driving market penetration and brand differentiation.• Implemented multi-channel campaigns, elevating brand awareness, generating demand, and enhancing customer engagement.• Cultivate a culture of innovation by integrating AI into marketing processes, boosting efficiency and creativity.• Direct messaging and positioning to align with evolving market trends and strategic goals.• Oversee the commercialization lifecycle, ensuring successful and profitable product launches.• Plan and executed high-impact marketing events, including trade shows, product launches, and corporate conferences.• Manage the Voice of the Customer program, using insights to drive continuous product and service improvements.• Lead the development and execution of the company’s annual industry research report, solidifying SKYGEN’s position as a thought leader and boosting brand reputation.• Spearhead the monetization of ad space on a company web property, creating new revenue streams and expanding digital engagement opportunities.

Education

• Colorado Technical University

  Master of Business Administration (MBA), Concentration in Marketing

• Ashford University

  BA, Business Administration and Marketing

Skills

• Medical Coding
• Account Management
• Revenue Cycle Management
• Business-to-Business (B2b)
• Marketing
• Product Development
• Analysis
• Strategic Partnerships
• Strategic Communications
• Saas
• Ehr
• Social Media
• User Interface
• Training
• Management
• IT Outsourcing
• Product Strategies
• Product Management
• Public Speaking
• Customer Relationship Management (Crm)
• Recruiting
• Strategic Planning
• Cross-Functional Team Leadership
• Content Strategy
• Software as a Service (Saas)
• Healthcare
• Business Development
• Marketing Strategy
• Leadership
• Product Marketing
• Social Networking
• Enterprise Software
• Integrated Marketing
• Operations Management
• Data Analysis
• Product Launch
• Emr
• Customer Service
• Taking New Products to Market
• Market Research