Holly Busalacki

About Holly Busalacki

I am a marketing and communications professional with over a decade of experience in…

Experience

1. Director of Marketing, North America

   Sparck Technologies

   Aug 2021 — Present

   As Director of Marketing for North America at Sparck Technologies, I bring our brand to life through stories that connect, especially with the people who keep warehouses and fulfillment centers running every day. In a category often driven by technical specs, my team and I focus on clarity, relevance, and human impact. We break down complex automation technology into meaningful, accessible narratives that resonate across the B2B landscape, igniting curiosity and building trust in a space where storytelling is often overlooked.I lead Sparck’s full-funnel content strategy from blueprint to execution—managing content creation and distribution across digital platforms, campaigns, and sales tools, always informed by performance insights and data. Every initiative is rooted in a strong creative brief process, built on audience research, thoughtful insight development, and seamless collaboration with internal and external teams. I also oversee marketing budgets, ensuring resources are strategically allocated to maximize impact and efficiency.At the core of my work is a belief that brand and business outcomes go hand in hand. When we tell better stories, we drive better decisions—and ultimately, smoother, smarter operations for our customers.Key milestones:• Co-developed and launched Sparck’s full brand identity, from foundational strategy to environmental branding at our Marietta, GA innovation center.• Led the transformation of Sparck’s website, aligning digital experience with refreshed brand positioning and driving a 30% year-over-year traffic increase.• Built and scaled Sparck’s LinkedIn and YouTube presence from the ground up—growing from zero to followers through organic and paid content.• Launched the company’s first long-term nurture program, achieving consistent email open rates of 30–40% and driving stronger lead engagement.

Education

• IMD

  Marketing Strategy in the Digital Age

• University of Wisconsin-Madison

  Bachelor of Science (B.S.), Marketing and International Business

Skills

• Process Improvement
• Team Building
• Management
• Forecasting
• Microsoft Office
• Sales
• Operations Management
• Sales Management
• Training
• New Business Development
• Sales Operations
• Event Planning
• Leadership
• Asset Management
• Social Media
• Account Management
• Strategic Planning
• Marketing Strategy
• Marketing
• Business Process Improvement
• Negotiation
• Direct Sales
• Business Development
• Budgets