Holly Sullivan
Vice President, Brand, Marketing and Consumer Experience at Corewell Health
- Role
- Vice President, Brand, Marketing and Consumer Experience at Corewell Health
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Holly Sullivan
Holly is the Senior Vice President of Brand Marketing, Communications and Consumer…
Experience
Vice President, Brand, Marketing and Consumer Experience
Mar 2022 — Present · MI, US
Leads the strategy and execution of brand management, performance marketing, digital engagement, and consumer experience across all regions connecting brand, culture, and experience in meaningful ways to inspire trust, drive growth, and deepen brand loyalty.Also responsible for setting a vision to bring the brand promise to life across every touchpoint—physical and digital—for consumers, patients, families, team members, and communities. Her team translates business strategy into relevant, resonant marketing efforts across service lines and programs, ensuring the voice of the customer is always front and center.Provides oversight for the system\'s Masterbrand campaign, strategic marketing efforts at all levels, and partners with media and digital teams to expand reach, drive innovation, and deliver measurable impact.
Education
Northwestern University - Kellogg School of Management
MBA
University of Michigan
Bachelor of Business Administration (BBA)
Skills
- Healthcare
- Hospitals
- Healthcare Management
- Healthcare Consulting
- Real Estate Development
- Healthcare Industry
- Physician Relations
- Customer Service
- Revenue Cycle
- Contract Negotiation
- Due Diligence
- Location Intelligence
- Healthcare Information Technology
- Managed Care
- Physicians
- Strategic Planning
- Leadership
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.