Holly Alvarez
Lead Associate Trading Director @The Trade Desk
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WORK HISTORY
Lead Associate Trading Director @The Trade Desk
New York, NY, US
Programmatic and TTD DSP expert supporting agency brands to leverage platform to execute successful omnichannel campaigns through data-driven, strategic optimization and measurement solutions- Drove 20% YoY growth on +$100M portfolio inclusive of full-funnel, omnichannel campaigns across multiple verticals (teleco, CPG, auto, alcohol and financial)-Spearhead strategic development for brands and agencies via implementing 1p data strategies, creating new measurement solutions and expanding channel mix opportunities- Responsible for building and nurturing client relationships to ensure satisfaction, and identify opportunities for growth- Manage a small team of traders, coaching them to empower clients to become DSP power users and effectively execute, optimize and build successful advertising campaigns- Collaborate with multiple cross-functional teams to complete revenue-driving client projects, escalate product feedback and build custom solutions to solve client challenges
EDUCATION
University of Wisconsin-Madison
Bachelor of Arts - BA, Strategic Communications and French
ICP
Study Abroad, French language and culture
ABOUT HOLLY ALVAREZ
Strategic digital media leader with 10+ years of experience driving innovation in programmatic and digital strategy, leading high-performing teams, and delivering measurable growth across complex client portfolios. Expert in building goal-based measurement frameworks, translating data-driven insights into optimization and upsell opportunities, and cultivating trusted client partnerships.Digital Strategy & Innovation | Awareness & Performance KPIs | Team Leadership | Full-Funnel & Omnichannel Media Strategy | Brand & Performance Marketing | 1P & 3P Data Targeting & Measurement | Identity Solutions | Audience Segmentation | Measurement & Attribution Solutions | Data Strategy & Analytics | APIs | Cross-functional Collaboration | Client RelationshipsDSPs TTD & DV360 | CM360 | DCO | DMP | CDP | Google Analytics | Tableau | Power BI | JIRA | Confluence | Microsoft Office | Bilingual English (Native) & French (Proficient)
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