Holly White
Senior Marketing Communications Manager - Public Mobile & Koodo 1 1 Marketing Communications @TELUS
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WORK HISTORY
Senior Marketing Communications Manager - Public Mobile & Koodo 1 1 Marketing Communications @TELUS
CA
SKILLS
ABOUT HOLLY WHITE
I’m a Senior Marketing Communications Manager with over 10 years of experience driving direct-to-customer (DTC) strategies in fast-moving, high-impact industries—including telecommunications. I specialize in turning complex offerings—like data plans, device bundles, and connectivity solutions—into clear, compelling messaging that drives acquisition, retention, and loyalty. From brand campaigns and digital content to lifecycle messaging and customer onboarding, I create communications that resonate across every stage of the customer journey. Telecom is competitive and constantly evolving. That’s why I pair strategic thinking with a deep understanding of customer behavior—developing integrated marketing strategies that are agile, measurable, and grounded in insights. Whether launching new products, managing multi-channel campaigns, or optimizing retention flows, I bring a data-informed, customer-first mindset to every initiative. My mission? To simplify the complex and make every customer interaction count.
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