Holly Trice
Creative Director, Copy, Pharmaceutical, Medical, and Healthcare
- Role
- Creative Director, Copy, Pharmaceutical and Medical Writing at AbbVie
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Holly Trice
Creative Director, Copy with 20 years of experience in pharmaceutical and healthcare advertising and communications.Lead writer and creative team manager responsible for development of core communications materials for multiple brands. Responsible for development of materials across all media platforms, including print, digital, and social media. Extensive experience in website and digital app content development, and digital tactics, including artificial intelligence (AI) generated materials. Experienced in development of core communications strategy, core messaging platform, brand strategy, and sales and marketing enablement. Broad experience in brand strategy and development, global and domestic brand launch, creation and development of core brand campaigns, core messaging platform development, omnichannel brand strategy, development of disease awareness campaigns and supporting materials, development of clinical education materials, creation and development of supporting promotional materials.Category experience includes oncology, autoimmune disease, including rheumatoid arthritis and psoriatic arthritis, gene therapy, beta-thalassemia, type 2 diabetes, rare diseases, including cerebral adrenoleukodystrophy (CALD), hemophilia A, and Niemann-Pick Disease Type C, epilepsy, opioid analgesics, hepatitis C virus (HCV), HIV, hypertension, pulmonary hypertension, hypercholesterolemia, hyperlipidemia, asthma, atopic dermatitis, insomnia, schizophrenia, surgical equipment, ocular conditions, prescription and over-the-counter skin care, and pet care. Specialties: Pharmaceutical Advertising, Consumer Healthcare Advertising, Medical Education, Creative Writing, Technical Writing, Medical Writing, Website and Digital Media Development, Script Writing and Video Development BS in biology. American Medical Writers Association, Member
Experience
Creative Director, Copy, Pharmaceutical and Medical Writing
Sep 2024 — Present
Education
University of Evansville
Bachelor of Science, Biology
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