Holly Sharp-Sandoval

Senior Director, Strategic Events at ServiceNow

Role
Senior Director, Strategic Events at ServiceNow
Location
Redwood City, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Holly Sharp-Sandoval

I’m a passionate marketing leader with a knack for creating memorable experiences that bring people and brands closer together. Over the years, I’ve built a reputation for designing engaging customer journeys, innovative event programs, and brand experiences that not only showcase technology and ideas but also foster real connections. I enjoy working cross-functionally, collaborating with teams and stakeholders to turn big visions into impactful results. My focus is always on delivering authentic, meaningful engagement that helps organizations grow, stand out, and build strong, lasting relationships with their customers and partners.

Experience

  1. Senior Director, Strategic Events

    ServiceNow

    Nov 2018 — Present · Santa Clara, CA, US

    As the lead for Event Marketing and Sponsorships at ServiceNow, I oversee key programs like Knowledge and World Forum. I am responsible for audience acquisition and sponsorships, ensuring we attract the right industry leaders, customers, and partners to these flagship events. Knowledge is renowned for bringing together top experts and decision-makers to share insights on digital transformation, innovation, and best practices. I am dedicated to creating engaging, impactful experiences that foster meaningful connections, showcase our latest advancements, and reinforce our thought leadership within the enterprise IT community.

Education

  • Saint Mary's College of California

    BS, Industrial Organizational Psychology

    1988 — 1992

Skills

  • Go-to-Market Strategy
  • Management
  • Metrics Driven
  • Business Innovation
  • Solution Selling
  • Enterprise Software
  • Strategy
  • Product Marketing
  • Executive Relationships
  • Program Management
  • Customer Relationship Management (Crm)
  • Business Alliances
  • Business Intelligence
  • Thought Leadership
  • Customer Experience Design
  • Integrated Marketing
  • Cross-Functional Team Leadership
  • Content Strategy
  • Marketing Strategy
  • Online Marketing
  • Cloud Computing
  • Multi-Channel Marketing
  • Sales Enablement
  • Marketing
  • Marketing Management
  • Software Industry
  • Project Management
  • Lead Generation
  • Customer Oriented
  • Crm
  • Demand Generation
  • Change Management
  • Corporate Branding
  • Strategic Partnerships
  • Marketing Communications
  • Account-Based Marketing
  • Product Launch
  • Account Relationship
  • Leadership

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Holly Sharp-Sandoval — Senior Director, Strategic Events at ServiceNow in Redwood City, CA, US | Unifers