Holly Bucco

About Holly Bucco

Senior Marketer with 15+ years of experience powering product growth on a global scale through the use of digital, print, social media, visual merchandising and design assets. Recognized as a respected digital innovator and savvy consumer marketer with a clear affinity for the customer that propels marketing metrics by rapidly moving from idea to revenue generation with data-driven performance measurements. Excels at all phases of the marketing development life cycle including bringing products to life using integrated channel campaign strategies in support of revenue generation, customer acquisition and retention, and brand activation. Highly skilled at connecting unilaterally with internal and external stakeholders, while adapting communication strategies to shifting brand priorities and constantly evolving competitive landscapes.Specialties:Brand Strategy Retail MarketingProduct LaunchesContent CurationCustomer JourneyCreative Execution Forecasts/BudgetsVisual Merchandising Go-to-Market PlanningDigital Marketing Strategy Market Analysis & IntelligenceCross-Functional Collaboration Strategic Vendor Management Marketing Technology Solutions

Experience

1. Partner Marketing Manager

   Mastercard

   Mar 2021 — Present · Boston, MA, US

   I support MC Services partners through strategic co-marketing initiatives and scalable engagement programs. I work closely with cross-functional teams to elevate partner visibility, drive demand generation, and ensure alignment with global marketing goals.Led the development of playbooks and frameworks to guide partner involvement in Mastercard-hosted events.Contributed to strategic planning and engagement efforts for priority partners, including workshops and activation strategies.Delivered regular updates and overviews to align global teams on KPIs, messaging, and campaign execution.Supported cross-functional collaboration through ongoing planning sessions, office hours, and team-wide communications.Helped shape the partner marketing strategy to ensure consistency, scalability, and measurable impact.

Education

• Framingham State University

  Master of Science (MS)

• Framingham State College

  Bachelors