Holly Rhue

Editorial Director, BYRDIE at Dotdash Meredith

Role: Editorial Director at Byrdie
Location: New York, NY, US
LinkedIn followers: 500 followers

About Holly Rhue

Do you need to wear sunscreen if you work from home? Does that TikTok-viral \"internal shower\" really work? These are the types of questions I answer as a beauty editor with 6+ years of experience writing and editing beauty content for national publications like ELLE, Forbes, MarieClaire, HarpersBazaar, BuzzFeed, Byrdie, Brides, Town & Country, and more.

Experience

Editorial Director
Byrdie
Feb 2024 — Present · New York, NY, US
Oversee Day-to-Day Content Production: Topediting, scheduling, SEO, and budget management across 5 in-house editors and 150+ articles per month to ensure every detail ladders into our bigger-picture strategy-Content Strategy: Ideate (and execute) razor-sharp content strategy across new creates, evergreen updates, and features based on meticulous feedback loops-Gen AI: Prompt engineering to help develop internal Gen AI tools-Creative Direction: Ideate features, editorial packages, and tentpole moments for the brand to shape the present and future of the brand-Obsess Over Numbers (the good and bad!): Track areas of traffic growth and softness; collaborate with SEO team to develop plans of attack for underperforming taxonomies and algorithm updates. Conduct proactive and retroactive performance research-Ad Sales/RFP: Brainstorm editorial concepts tailored to specific client needs during RFP process; execute (writing, editing, casting, video production) on sold campaigns.

Education

George Mason University
English / Creative Writing
2014 — 2018

Contact information

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Work email
h••••@byrdie.com
Personal email
•••••@•••••.com
Direct dial
+17•••••••56

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Current company

Byrdie

Online Media · 62 employees · New York, United States

We started Byrdie back in 2013 because, like you, we’re pretty obsessed with beauty and style, whether it\'s testing a new serum for hyperpigmentation, tracking down the best size-inclusive workleisure, or dissecting the real history of cornrows. Our team of award-winning writers and editors have worked for the biggest publishing houses and beauty companies in the business, including Hearst, Condé Nast, Meredith, and L’Oréal, and are committed to creating an inclusive space that lifts up diverse voices and celebrates the unique beauty found in each of us. Over the years, we’ve become one of the largest beauty sites on the internet, reaching over nine million readers a month, according to ComScore, with our library of more than pieces of content—and it’s not all lipstick testing and brow grooming. At Byrdie, our mission is simple: to celebrate individuality and empower our readers to find confidence, community, and joy through beauty and style. Our hair, our facial features, our bodies: They can reflect culture, sexuality, race, even politics. We believe when it comes to our beauty coverage—from how beauty products are chosen for review to why we write the things we do—the more transparency, the better. That’s why we feel it’s important to share exactly how we go about doing what we do: from how we create our content to who’s behind it and more. So click around. Stay awhile. We hope to make you feel inspired, joyful, comfortable, and confident.

byrdie.com

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About Holly Rhue

Experience

Editorial Director

Education

George Mason University

Find verified contacts for anyone on LinkedIn