Holly Reardon

About Holly Reardon

You know that moment when marketing feels like it’s everywhere and nowhere at once? Your team’s producing content, decks, reports, emails, and so on… but you’ve got a creeping sense that execs are losing confidence.You’re fielding feedback like- “We just need more content.”- “Can we make it pop more?”- “My 12-year-old nephew thinks…”- “How does that impact the bottom line?”Meanwhile, your team’s working their @$$ off but losing steam. You’re stuck between defending the work and figuring out why it doesn’t feel right.If you’re a senior marketing leader in that swirl — hi. This is what I solve for every day.I’ve always been the person climbing higher for a better view. When I was a kid, it was trees. Now it’s marketing strategy.I move fast. I follow curiosity. I zoom out, connect the dots, and ask the deeper questions, like:“?”I help you set creative standards, align your narrative across channels, and lead with conviction instead of carrying everything in your head.But here’s what really drives me:I’m not motivated by pumping out more content for content’s sake.I’m motivated by the team\'s energy shift when strategy finally clicks.By the relief on your face when the story makes sense.By a creative realizing their work is portfolio-worthy again.By marketing that makes the audience feel something (and then take action).And at the heart of it all, I believe marketing can change lives. One message shared at the right time can shift the trajectory of a business — and the people on the receiving end. It should feel intentional. Even joyful. If that resonates, DM me.Or better yet, send a dog pic. That’s my favorite opener. Florida h••••@hapacity.comBook a discovery call here: https://bit.ly/3HGNPTS

Experience

1. Marketing Chair

   Stl Startup Week

   May 2023 — Present · St. Louis, MI, US

   Lead marketing strategy and creative execution for STL Startup Week, a five-day event celebrating the region’s entrepreneurial ecosystem. Oversee the brand identity, messaging, and promotional campaigns that attract thousands of founders, innovators, and community leaders each year:‣ Direct multi-channel marketing campaigns across social, email, web, and press that drive awareness, attendance, and engagement throughout the five-day event.‣ Develop the annual brand and content strategy, including campaign themes, tone of voice, and design guidelines to ensure consistency across all channels.‣ Create marketing execution plans — from pre-event promotion to post-event recaps — outlining deliverables, content calendars, and KPIs.‣ Write and design digital assets including blogs, emails, website copy, and social posts; oversee scheduling, publishing, and performance tracking.‣ Capture and produce on-site photography and video content for real-time storytelling and post-event campaigns.‣ Collaborate with committee leads, sponsors, and community partners to align marketing efforts with program goals and sponsorship visibility.‣ Contribute to event logistics and brainstorming meetings, ensuring all communications align with the attendee experience and overall vision.‣ Presented as a featured speaker in multiple sessions focused on branding and authentic marketing (see Speaking Engagements section for more details).• 2021 - Speaker on \"Branding yourself: How it can lead to greater opportunities and success\"• 2023 - Co-Chair of Marketing, Speaker on \"Passionate positioning: Crafting a value-driven brand identity\"stlouisstartupweek.com

Education

• Southern New Hampshire University

  Master of Science - MS, Digital Marketing

  2019 — 2020

• Fitchburg State University

  Bachelor of Science - BS, Communications Media

  2014 — 2018

• IndeCollective

  The Modern MBA

• Gold Coast Schools

  FL Real Estate Salesperson