Holly Parsons

Senior Key Account Manager on Premise @Ole Smoky Distillery, Llc

Nashville, TN

Ole Smoky Moonshine Distillery, Nashville, TN National Accounts On Premise (2014 – Present) • In 2021, finished with 120% just for On Premise. Year to date, we are up 42%. We have consistently grown every year. For 2020, our on premise business was +2%. • The company as a whole last year, we finished up 39%. YTD, we are up 30%. • Created programming for Buffalo Wild Wings, Hooters, Margaritaville, Regal Cinemas, SPB, Taco Mac, Royal Caribbean Cruise Lines, Allegiant Airlines, Walk-Ons, Beef O Brady’s, Dave and Busters, Hickory Tavern, Applebee’s Neighborhood Hospitality, Applebee’s American, Applebee’s Quality Restaurants, Applebee’s Gold, O’Charley’s, Mellow Mushroom, Ruby Tuesday, Wild Wing Café, Dicks Last Resort, Tin Roof, Kickback Jacks, Jim N Nicks and Coyote Ugly • I also call on our TN Sports partnerships (Titans, Preds/Bridgestone, Sounds) and the Nashville Airport/BNA • Responsibilities include-proactively seeking new accounts, selling in an Ole Smoky Distillery program like a 1+ year deal and/or LTO, getting it into cocktails and featured on a menu, preparing POS, ordering goods, attending conferences and tradeshows, building, and maintaining relationships, selling in new sku’s, creating menus, maintaining budgets, and most importantly, building the success of the company. •Work closely with our Marketing Team to develop sales/marketing opportunities that are consistent with Brand Plans and National Customer strategies • Develop appropriate call frequency on all National Accounts, Distributor Sales teams, and Regional Sales teams to ensure maximization of customer/market intelligence • Analyze depletion and consumption trends to direct outcome of sales goals from such resources like Nielson • Attend conferences, GM meetings and distributor meetings to continue to build trusted relationship • Perform staff trainings and field representative training for on-premise • Work closely with marketing agencies such as PHCP, BritTenn, iMi, Hermes, and CGL Group

Middle Tennessee State University

Bachelor's Degree, Textile, Merchandising and Design with a Minor in Marketing