Holly Francis
Head of Data & Education @The Female Lead
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WORK HISTORY
Head of Data & Education @The Female Lead
London, GB
The Female Lead is a UK-based women\'s empowerment charity with 8.5 million followers, founded by data science pioneer Edwina Dunn OBE.Our mission at The Female Lead is to empower women. We help them overcome inequalities in society and business, by dispelling gender myths through our expertise in research and data and through content, sharing the stories of successful and inspirational women. We start in the classroom by promoting self-development and role models to girls in schools. We evolve our mission to the boardroom by working with businesses to prove women are an investment, not just a tick box. And throughout their lives and careers, we give women an online community that amplifies their voices and is an unbiased champion for conversations that matter to them at every age and every stage.
EDUCATION
Coppice Perorming Arts School
Arts, Entertainment, and Media Management
SKILLS
ABOUT HOLLY FRANCIS
I specialise in turning insight into action and data into compelling narratives; designing strategies, programmes and communications that drive measurable impact. With over a decade of experience across education, global consultancy and purpose-led organisations, I have led projects that range from global CRM programmes to national school initiatives. I focus on making the complex simple, to help people connect with the bigger picture.I currently lead Data and Education at The Female Lead, where I’ve built programmes reaching thousands of students, headed the development and promotion of Fulfilment Finder insight tool (150k+ users), and produced research used by businesses and national media to shape conversations on women, work and fulfilment.Previously, my roles have spanned CRM strategy at the University of Warwick, global campaigns for Jaguar Land Rover, and consultancy for international retailers at Aptos. These roles gave me a deep understanding of how to combine technical capability with creative communication, ensuring strategies are not only designed but embedded and adopted.I’m motivated by work that feels meaningful, whether that’s helping organisations see their audiences in a new way, supporting students in their choices or giving women and girls more visibility.Expertise: CRM and Lifecycle Strategy, Behavioural Insights, Data Storytelling, Education Programme Design, Stakeholder Engagement, Campaign Optimisation, Women’s Empowerment, Purpose-led Strategy and Implementation
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