Holly Dixon

WORK HISTORY

EDUCATION

ABOUT HOLLY DIXON

Performance-driven Growth & Performance Marketing Specialist with 7 years’ experience scaling digital acquisition, paid media, and full-funnel growth for major consumer brands across Unilever, Ben & Jerry’s and global FMCG portfolios. Proven track record managing multi-million-pound paid media activity, improving campaign efficiency (+8% YoY), and delivering step-change growth across channels including paid social, paid search, YouTube, BVOD and e-commerce.Experienced in building and optimising cross-channel growth strategies, improving tracking and measurement frameworks, driving experimentation, and using data to find high-ROI opportunities. Skilled in developing native-first content that increases engagement (+50% TikTok followers in one month,+43% Instagram engagement YoY) while improving paid performance through creative iteration and insight-led optimisation.Collaborative and commercially minded, with strong experience partnering with product, data, agencies and brand teams to unlock scalable, sustainable growth. Comfortable operating in fast-moving, ambiguous environments and owning complex digital strategy end-to-end, from forecasting and budgeting through to in-flight optimisation and post-campaign analysis.