Holly Dicks
Cultivating client relationships & driving growth!
- Role
- VP, Client Growth at Digilant
- Location
- Traverse City, MI, US
- LinkedIn followers
- 500 followers
About Holly Dicks
As a Senior Director of Client Experience at Goodway Group, I lead strategic initiatives for a portfolio exceeding $4 million in annual revenue. I have consistently exceeded quarterly targets, achieving 119% to goal in Q4 2024 through data-driven optimization and client-centric strategies. I also orchestrated a 90% increase in working media budgets YoY for key accounts by implementing innovative media planning through media mix modeling.I cultivate and strengthen C-suite client relationships, resulting in a 90% retention rate for the last 3.5 years and achieving NPS scores of 9 and 10 across the portfolio of clients. I proactively identify and implement emerging marketing technologies, ensuring our clients stay ahead of the curve. With over 18 years of experience in the advertising industry, I have a proven track record of developing and executing best practices that positively impact efficiencies of the media process, resulting in 20%-time savings in agency labor.
Experience
VP, Client Growth
Feb 2026 — Present
Education
Western Michigan University
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
1997 — 2001
Skills
- Digital Marketing
- Email Marketing
- Lead Generation
- Media Planning
- Advertising
- Doubleclick
- Bikram Yoga
- Sem
- Online Advertising
- Online Research
- Media Buying
- Social Media Marketing
- Display Advertising
- Google Adwords
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