Holly Conner

About Holly Conner

Strong operations professional and cross-functional team leader skilled in developing meaningful digital customer experiences and Sales opportunities through: Marketing Automation; Digital Marketing Strategy Development; Marketing Process Design; and, Campaign Performance Management and Measurement.

Experience

1. Marketing Automation and Digital Strategist

   Corning Incorporated

   Aug 2017 — Present · Charlotte, NC, US

   Marketo CertificationReporting & Data Analysis (establish, simplify and present KPIs and success metrics through Campaign performance dashboard and program reporting analysis; develop, present and implement action plan if applicable)CRM Integration (Salesforce) Marketing Strategy (alignment of marketing plans to technical execution - with the ultimate goal of creating or identifying a sales opportunity)Marketing Automation (Campaign flow builds, email, landing page and form creation, A/B Testing)Email Marketing (creation and management of email assets, segmentation, and target audience lists)Digital Marketing (AEM, UTM and Lead Source tracking, Social media copy creation)Demand Generation (Tradeshow, Webinars, Customer Seminars/Training, etc.)Lead Qualification and Nurturing (sales lead identification and scoring)

Education

• Appalachian State University

  Bachelor of Science (B.S.)

  2006 — 2009

Skills

• Brand Development
• Digital Media
• Business Process Mapping
• Public Relations
• Product Naming
• Global Brand Development
• Customer Service
• Brand Equity
• Cross-Functional Problem Solving
• Radio Broadcasting
• Brand Management
• Marketing Strategy
• Business Process Design
• Corporate Branding
• Graphic Design
• Branding & Identity
• Social Media
• Strategic Data Analysis
• Project Management
• Brand Architecture
• Management
• Cross-Functional Alignment
• Verbal Identity
• Continuous Improvement
• Online Advertising
• Marketing Communications
• Naming
• Business Process Improvement
• Marketing
• SEO