Holly Conlay
Membership and Loyalty Manager @ATG Entertainment UK
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WORK HISTORY
Membership and Loyalty Manager @ATG Entertainment UK
London, GB
I lead audience growth and CRM strategy within a multi-site entertainment organisation, focused on driving acquisition, improving retention and delivering measurable commercial impact.I oversee membership marketing across 38 venues, managing a six-figure campaign budget and leading acquisition through paid social prospecting and segmented CRM journeys (Iterable). Through improved targeting, incentive testing and clearer cross-site communication, I’ve delivered sustained year-on-year growth in membership revenue and engagement.Alongside commercial delivery, I’ve strengthened governance and process — introducing legally compliant image rights procedures and improving coordination across teams to ensure campaigns are consistent, scalable and effective.
EDUCATION
University of Brighton
Cultural and Historical Studies, Cultural History
University of Greenwich
Bachelor of Arts (BA), Drama and Dramatics/Theatre Arts, General
SKILLS
ABOUT HOLLY CONLAY
I’m a senior marketing leader with over a decade of experience driving audience growth across theatre and live entertainment.I specialise in setting campaign strategy, aligning teams around clear commercial objectives, and building marketing plans that deliver measurable results.As a former Head of Marketing and current national loyalty lead across 38 venues, I’ve worked at both venue and portfolio level — leading teams, owning forecasting and budget planning, and developing acquisition and retention strategies that strengthen long-term audience value.I’m at my best when defining the plan — shaping positioning, audience strategy and campaign direction — and empowering teams to execute at a high standard.
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