Holly Baker

About Holly Baker

Brand and business leader with more than 20 years of experience building and strengthening brands across beauty and consumer industries.I am deeply motivated by brands I believe in and the impact they have in people’s lives. My work focuses on translating consumer insight into clear strategic direction, modernizing positioning, shaping portfolio strategy, and aligning cross-functional leadership around focused, achievable growth priorities.Throughout my career, I have led brand strategy, integrated launches, and transformation initiatives within evolving market environments, balancing creative ambition with financial discipline. I believe sustainable growth happens when strategy is clear, teams are aligned, and investment decisions are intentional.I was honored as the 2023 U.S. Leader of the Year among all U.S-based employees in recognition of company-wide leadership and performance excellence.I am particularly energized by long-range brand roadmapping, portfolio strategy, and developing high-performing, high-trust teams that deliver meaningful, enduring growth.

Experience

1. Director, Global Brand Marketing

   Mary Kay Global

   Jan 2025 — Present · Dallas, TX, US

   Serve as a core leader in shaping and operationalizing global brand strategy across social, digital, and traditional channels, aligning cross-functional leadership around modernized positioning and growth priorities. Oversee global insights, integrated marketing campaigns and activation strategy, and performance governance to drive measurable commercial impact in a complex and evolving market landscape. Lead a multi-level team through organizational change while maintaining disciplined execution and accountability.

Education

• Texas State University

  BBA, Marketing

  1998 — 2002

Skills

• Product Launch
• Cosmetics
• Marketing Management
• Brand Management
• Marketing Strategy
• Global Marketing
• International Marketing
• Trade Marketing
• Consumer Products