Bethany Elliott Holloway

About Bethany Elliott Holloway

Let’s face it. My favorite part of the deck is the appendix.I’m a B2B marketing leader who believes marketing should do one thing above all else: drive growth. Over the past 25+ years in professional services, I’ve built marketing engines that create pipeline, strengthen brands, and make sales teams more successful….not just events, emails, and pretty PowerPoints.Today I lead North America Marketing for LHH, where my team focuses on turning marketing into a disciplined, revenue-driving function. That means clear strategy, measurable outcomes, and campaigns that actually help sellers win business. The marketing programs and teams I’ve led have influenced hundreds of millions in revenue and helped professional services firms turn marketing into a true growth driver.Colleagues often call me a “connector.” I take that as a compliment. I build high-performing teams, bring rigor to marketing operations, and partner closely with sales and leadership to move the business forward. In short: less marketing theater, more marketing impact.Outside of work, I’m usually traveling, reading fiction, hunting for a great Cabernet with my husband, or planning our next adventure. I’ve visited all 50 U.S. state capitals (completed July 2024), and as a longtime British royal enthusiast, attending the Coronation of King Charles and Queen Camilla which was a dream moment for this lifelong royal watcher.If you want to talk about marketing, talent, fiction books, wine, or the monarchy — I’m always happy to connect.

Experience

1. SVP, Head of Marketing-north America

   LHH

   Feb 2025 — Present · Dallas, TX, US

   Lead North America Marketing for LHH, a global talent advisory and professional services firm. Responsible for brand, demand generation, thought leadership, events, communications, and marketing operations across the region, partnering closely with LHH leadership to drive growth and market visibility.Highlights:• Lead the North America marketing strategy across brand, campaigns, thought leadership, events, and digital programs supporting multiple business lines and sales teams.• Build and lead a high-performing regional marketing organization focused on measurable business outcomes, operational rigor, and strong alignment with sales leadership.• Drive integrated marketing programs that influence hundreds of millions in revenue and pipeline, strengthening demand generation and sales enablement.• Elevate LHH’s brand visibility and market leadership through flagship thought leadership, executive engagement programs, and high-impact events.• Modernize marketing operations, measurement, and campaign execution to improve transparency, ROI tracking, and pipeline velocity.Key focus areas include transforming marketing into a disciplined, revenue-driving function while strengthening LHH’s position as a category leader in talent and workforce solutions.

Education

• Junior League of Dallas

  T. Boone Pickens Leadership Academy, Year-long leadership program

  2010 — 2011

• The Hockaday School

  High School/Secondary Diplomas and Certificates

  1984 — 1998

• Southern Methodist University

  B.A, Political Science, Spanish

  1998 — 2002

Skills

• Trade Shows
• Strategic Planning
• Public Relations
• Internal Communications
• Project Management
• Branding Initiatives
• Event Planning
• Business Development
• Marketing Communications
• Management
• Strategy
• Recruiting
• Fundraising
• Marketing Strategy
• Budgets
• Social Media
• Advertising
• Human Resources
• Event Management
• Sales Operations
• Product Marketing
• Social Media Marketing
• Marketing