David Hollings
Capabilities Product Owner @Virgin Media O2
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WORK HISTORY
Capabilities Product Owner @Virgin Media O2
Peterborough, GB
As Capability Product Owner in the Transformation team, I lead the Marketing and Prospect-to-Order workstream within the broader ‘NextGen’ programme, which aims to unify the tech stack for the VMO2 joint venture’s direct business group. I collaborate with stakeholders and subject matter experts across VMO2 Business and Wholesale to define business requirements, align them with the target architecture, and identify the technical capabilities needed to meet both business and customer needs. Working alongside five other Capability Product Owners, I ensure all workstreams stay aligned to shared objectives and resolve conflicting requirements to prevent technical debt.• Delivered Salesforce solution for 900+ users and £300M+ in open pipeline for 2025 • Led technical discovery and defined capability requirements• Migrated records from legacy systems• Developed business cases for data provider and CDP integration• Managed sprint planning and backlog prioritization• As product owner I lead the Salesforce Squad for continuous improvement and projects.
EDUCATION
Amerham & Wycombe College
GNVQ Advance, Information Technology
London South Bank University
Postgraduate Degree, Digital Marketing
The Institute of Direct and Digital Marketing
Postgraduate Diploma, Digital Marketing
Loughborough University
BSc, Information Technology
SKILLS
ABOUT DAVID HOLLINGS
Digital transformation and change manager; Certified Scrum Product Owner; enthusiastic and passionate for leading digital change with the use of analytics at the core, enabling data driven improvements to the user experience.Can converse up and down the organisation from c-suite to individual contributors, manage teams and external partners. Able to adapt as the business and landscape changes, and a certified change practitioner.Specialties: Budget management, website management, mobile, paid search, organic SEO, CRM, CRO, Marketing Automation, strategy and vision, scrum, maximising team effectiveness, Salesforce, CRM.
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