Hollie Simpson

Senior Account Executive @Matrixx Cpg

Santa Monica, CA, US

Spearheaded the conception, creation, and execution of shopper marketing campaigns for top CPG clients such as Benestar Brands (now Monarca), Pretzilla, Brew Dr, Cabot Creamery and Sigma Aliments, organizing and leading weekly to weekly client meetings- Conceptualized, developed, and managed comprehensive shopper calendars for accounts with budgets exceeding $5MM, ensuring alignment with client objectives- Led all program stages from ideation and launch to pacing and post-promotion analysis, ensuring smooth execution and timely delivery- Monitored campaigns daily to weekly, leveraging expertise in Sponsored Search, Display Media, and Social Advertising technologies (Instacart, TTD DSP, Citrus, Criteo, Meta, etc.)- Planned, implemented, and optimized digital coupons and onsite media (Neptune, Inmar, AMC, KPM/84.51), as well as in-store shopper tactics like signage, demos, and on-pack IRCs- Proficient in shopper playbooks, search dashboards, and processes for key retailers (Walmart, Kroger, ABS Co, ADUSA, etc.)- Collaborated closely with the sales teams to develop an omnichannel strategy that complemented trade activity and maximized campaign effectiveness- Created compelling, unique tailored shopper marketing sales decks and sell-sheets to support the sales team in pitching to Retailers- Delivered in-depth reporting and campaign analysis, leveraging IRI/Neilson data to evaluate performance and provide actionable feedback to clients- Coordinated with companies and vendors to enhance data analysis, advance shopper insights, and customize programs based on consumption trends (Skai, The Trade Desk, etc.)- Partnered with the creative development team to produce digital assets tailored to individual retailers and specific marketing initiatives- Managed a small team (1-2 employees per account), providing ongoing guidance, resources, and support to drive optimal performance, ensuring team success through clear communication and strategic oversight

Pepperdine Graziadio Business School

Master of Science - MS

Bethany University

Bachelor's of Arts