Holland Baird Cooper

About Holland Baird Cooper

As senior marketing manager at Georgia Tech Alumni Association, I leverage my fourteen years of experience and my MS in digital marketing to create and execute effective strategies that increase brand awareness, audience reach, and loyalty among our alumni community. I am passionate about delivering engaging and relevant content, email, and social media campaigns that foster a strong connection between our alumni and the institution. My core competencies include content strategy, digital marketing, email marketing, analytics and insights, brand management, and growth and acquisition. In my previous roles, I have led cross-functional teams, managed client relationships, and delivered measurable results for various projects and campaigns. My notable achievements include doubling Alliance Theatre ticket sales revenue, increasing social media organic audience growth by 60%, and landing media placements in AdAge and Variety.com. I enjoy collaborating with other professionals and learning new skills to enhance my marketing performance and creativity.

Experience

1. Senior Marketing Manager

   Georgia Tech Alumni Association

   Sep 2024 — Present · Atlanta, GA, US

Education

• University of Missouri-Columbia

  Bachelor of Arts - BA, Communication and Media Studies

• Rutgers Business School

  Master of Science - MS, Digital Marketing

• University of Missouri-Columbia

  Bachelor of Arts - BA, Sociology

Skills

• Media Production
• Social Media
• Television
• Hospitality Industry
• Video Editing
• Set Design
• Film
• Video Production
• Radio
• Gimp
• Photography
• Film, Television, Radio Script Writing
• Photoshop
• Final Cut Pro
• Public Speaking
• Broadcast
• Asa, Apa, and Mla Writing Citations