Holland Forister
Account Manager-isb Central Accounts @Cafe Valley, Inc.
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WORK HISTORY
Account Manager-isb Central Accounts @Cafe Valley, Inc.
Support the management of the overall product portfolio while contributing to the achievement of defined sales and margin objectives-Identify and cultivate new revenue opportunities within existing accounts, with an eye toward strategic expansion and new customer acquisition-Foster strong customer relationships by managing expectations, anticipating needs, and delivering consistent service excellence-Contribute to customer and broker retention efforts, ensuring alignment with company growth and partnership goals-Lead day-to-day account management activities, including the development and execution of retail pull-through marketing programs tailored to key retail partners-Provide clear direction and performance expectations to broker partners, ensuring alignment with company objectives and profitability targets-Prepare and deliver accurate, timely weekly sales reports focused on customer performance, broker insights, and market intelligence to drive strategic planning-Actively drive margin improvement efforts to exceed planned financial goals-Identify service-level challenges, propose actionable solutions, and coordinate cross-functional responses to ensure execution-Oversee product scheduling coordination to optimize alignment with sales activities and production capabilities-Analyze and interpret market trends and data to inform account strategy and capitalize on emerging opportunities-Collaborate with the broader sales team to establish annual goals that align with margin growth and long-term planning-Measure, report, and optimize performance using key indicators such as VCM, ROI, and KPIs-Assist in the development of sales budgets with a strong understanding of costing structures and profitability models-Evaluate national and regional market trends to uncover growth opportunities and competitive positioning.
EDUCATION
Colorado State University
Bachelor of Science (B.S.), Animal Science, Animal Science and Food/Meat Science
Auburn University
Veterinary Assistant Specialist Certificate Program, Veterinary Medicine
ABOUT HOLLAND FORISTER
Sales Account Executive Professional with nine years of hands-on experience. Extensive knowledge of account management, customer and internal department interactions, food quality, food/CPG sales, HACCP, USDA regulations, standard operation procedures, product detail and specifications, research and development, and other areas of animal, meat and food science as well as business functions. Excels at both team and individual-oriented tasks, with a strong focus on organization and efficiency.
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