Holden Page
Vice President, Product @Hw Media
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WORK HISTORY
Vice President, Product @Hw Media
HW Media brings the full picture of housing to millions of readers, newsletter subscribers and HW+ members by acquiring and merging housing market media and data companies.* Led the establishment of a Product team from the ground up, meticulously assembling top-tier talent in UI/UX, SEO, and user growth. This initiative fostered a corporate culture emphasizing cross-collaboration and iterative development, significantly accelerating reader revenue growth.* Successfully migrated over thousands of subscribers from an in-house membership platform to an enterprise solution, enabling Product, Growth, and Editorial teams to unify four housing media brands into a single reader subscription offering (HW+).* Conducted extensive user research, leading to the creation of tooling and pricing strategies for self-serve group memberships and enterprise deals, contributing to 20% of HW+\'s overall membership count.* To instill a company-wide culture of rapid and measurable product iteration, introduced and implemented an analytics stack that enhanced data literacy across editorial and all business unit leaders.* Enhanced the value proposition of HW+ for real estate leaders by leveraging 20 years of historical brokerage and agent data to create a publicly accessible and queryable database.
EDUCATION
St. Cloud State University
Bachelor of Science, Marketing
SKILLS
ABOUT HOLDEN PAGE
Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2%…
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