Hoda Soboh
Chief Executive Officer & Co-founder @Effica Health
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WORK HISTORY
Chief Executive Officer & Co-founder @Effica Health
CA
Doing everything and anything needed to improve the health and quality of life of the 5 million Canadian women in Menopause and the 1 Billion women globally.
EDUCATION
University of Calgary
B.A., Political Science
ABOUT HODA SOBOH
I build what I can’t find. And I don’t stop until it’s excellent.I’m the Co-Founder and CEO of Effica Health. We are a company born from lived experience and built with precision. At Effica, we’re reimagining how women engage with their health by delivering personalized, evidence-based care that meets women where they are. We are starting with menopause, and expanding across the full arc of life.Effica isn’t a product. It’s a platform for agency, spanning clinical, digital, and human.Before this, I co-founded and exited a successful EdTech company, and spent 15+ years in executive leadership at Ceridian, leading strategy, customer experience, and global operations. I’ve scaled teams, transformed systems, and delivered measurable outcomes. I am proud to bring the same discipline and vision to Effica.This work is personal. It’s also operationally complex, clinically rigorous, and data-driven.That’s the challenge. That’s the responsibility. That’s the opportunity.I’m here for all of it.
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