Hoda Rafieipour
UX/ Product Designer at Allstate
- Role
- Product Designer at Allstate
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
Experience
Product Designer
Jul 2021 — Present · Markham, ON, CA
Leading the redesign of the Allstate.ca website and collaborating with the Sitecore team to ensure the successful implementation of designs- Collaborating with the Consumer Marketing team to design the Quick Quote application for estimating insurance premiums- Conducting usability testing and collecting user feedback for the myAllstate and Allstate mobile applications, driving data-driven design improvements- Conducting user research, including user interviews and surveys for the Quick Quote application, gaining valuable insights into user needs and pain points, and reducing drop-off rates by 45%- Working closely with the Broker Distribution Enablement team to design a broker portal, empowering Pembridge Insurance\'s Underwriters and brokers to endorse Auto and Property policies for their customers.
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