Hobson Brown

About Hobson Brown

An e-commerce and advertising professional with over 20 years (man, I sound old!) of experience across the spectrum of integrated marketing communication, from creative copywriting to strategic business development. Possesses a unique blend of creative skill and logistical capability: has executed go-to-market strategies for a variety of successful e-commerce businesses, written TV spots for ESPN, and co-authored a series of novels published by Harper Collins. Expresses an inherent capability to move product, cultivate brand loyalty and oversee the growth of a startup into something much broader. Experience in multiple e-commerce categories including travel, entertainment, online gaming and apparel.

Experience

1. Co-founder, Head Marketing Pro

   Criquet Shirts

   Jan 2010 — Present

   Criquet is an independent web-driven menswear brand from Austin, TX. We invest in quality of life. We’re as well stocked in IPAs as we are IRAs. We’re into counter-culture, dive bars and scuba-diving for lost golf balls. We’re all manner of men and women but we aren’t yes-men. Because ordinary is boring. Expectations are a trap and it’s way more fun to be laid-back. So, whether we’re making shirts, outerwear or old-fashioneds, they need to be high quality, they need to be done our way, and they need those little details that make all the difference. Proudly from Austin and comfortably off-course.

Education

• The University of North Carolina at Chapel Hill

  BA, History

  1993 — 1997

• Rice Business

  MBA

  2010 — 2012

• The Creative Circus Advertising School

  Copywriting

  2004 — 2005

Skills

• Marketing Communications
• Email Marketing
• Social Media Marketing
• Entrepreneurship
• Copywriting
• Online Advertising
• Creative Writing
• Digital Marketing
• Brand Loyalty
• Branding & Identity
• Start-Ups
• Public Relations
• Inbound Marketing
• Integrated Marketing
• Advertising
• Strategy
• E-Commerce
• SEO
• Marketing