Will Hobbs

Associate Creative Director @Product Connections

Chicago, IL, US

Captivate consumers through interactive events, displays, and digital applications, engineering experiences to engage audiences, capture data, and drive conversions.• Lead design for new business initiatives, including spatial/environmental design, graphic design, and light copywriting as well as developing realistic expectations in tandem with the Operations team.• Engage client, leadership, and account teams to establish project parameters and expand guidelines into innovative solutions—not just “checking boxes.”Clients: Bridgestone/Firestone, IndyCar, NASA/Kennedy Space Center, US Cellular, Kraft, Mondelez, Nestle Water, Delhaize-Hannaford, SEG

Western Illinois University

BFA, Ad Design, Illustration