Hanna Nesterova
Paid Search Supervisor @Merkley + Partners
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WORK HISTORY
Paid Search Supervisor @Merkley + Partners
New York, NY, US
Dexcom• Stelo by Dexcom• BIC (all verticals)• Inkbox • Tattly Temporary Tattoos • Rocketbook• SK Life Science - XCOPRI (cenobamate tablets)• Guardant - Shield • LENZ - VIZZ• Day One - OJEMDA• Cotality (Corelogic)• Florida’s Natural • Idorsia - TRYVIO
EDUCATION
Fudan University
Economics
Pace University
Bachelor of Business Administration - BBA, Marketing, Magna Cum Laude
ABOUT HANNA NESTEROVA
Growth marketer with expertise spanning across CPG, Pharma, Health & Wellness, Beauty, and other industries. I bring experience across PR, Organic & Paid Social, Influencer Marketing, and now specialize in Paid Search - using data and strategy to drive meaningful, measurable growth.In my current role, I lead performance marketing strategy and execution across a range of clients and industries. I develop and scale high-impact campaigns across Google and Bing, focused on driving sustainable growth and performance efficiency. My experience spans across Search, Shopping, Performance Max (tCPA & tROAS), Demand Gen, as well as Retail Media (Walmart, Kroger, Instacart).Skilled at and also have a working knowledge of different tools: MS Office ( & advanced Excel), Google Analytics, Google Suite, Google Data Studio(Looker), Google Ads, Bing Ads, Google Editor, Bing Editor, SA360, Skai, Citrus Ads, Instacart Ads, Criteo, 8451(Kroger), ProdX, SEMrush, Sproutsocial, Tableau, Simmons, MRI, Qualtrics, and others. BBA in Marketing - Advertising & Integrated Marketing Communications from Lubin School of Business, Pace University, Magna Cum Laude.
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